The Johannesburg Stock Exchange Limited (JSE), Africa’s largest stock exchange, announced that Grey Advertising Africa will serve as the company’s new full-service creative agency, it said in a press release.
The agency will be responsible for developing brand creative and strategic work across traditional and digital platforms.
“The media and marketing landscape is dynamic and evolving at an unprecedented rate. Effectively navigating this landscape requires a variety of world class resources and skill-sets. We are excited to add Grey to our team with their proven brand of effective creativity,” said Vuyo Lee, director: marketing and corporate affairs, at the JSE.
“The JSE is an essential player in the South African economy channelling resources into productive economic activity, building the economy while enhancing job opportunities and wealth creation. We know that Grey will help us further energise our mission of Growing Shared Prosperity”
Grey CEO Paul Jackson said of the win: “The JSE is one of South Africa’s most prestigious and iconic brands. The JSE philosophy of Growing Shared Prosperity for an abundant future, is one that truly excites us. The team at Grey look forward to working with the JSE and contributing to the future growth of our country.”
