• Subscribe to our newsletter
The Media Online
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
The Media Online
No Result
View All Result
Home Out of Home

Tractor Outdoor partners with Grow Hope to spread messages of hope while uplifting communities

by TMO Partner
May 11, 2022
in Out of Home, Tractor Outdoor Press Office
0 0
0
Share on FacebookShare on Twitter

[PRESS OFFICE] Leading outdoor media owner Tractor Outdoor has joined the Grow Hope initiative; a shared-value movement that aims to support in rebuilding the economy following the devastation caused by the Covid-19 pandemic.

Tractor Outdoor has allocated over 50 key sites to the initiative, which leverages the power of creativity to build resilience and enable capacity where it is needed most – in South Africa’s communities.  

Says Tom Fels, the concept originator and co-founder at Grow Hope: We aim to unite local artists and brands to seed city artworks with messages of hope and togetherness, showcased on large-scale billboards.”

“Grow Hope aims to reach over 400 million views over the next six months via Tractor’s billboards, sharing messages of hope and positivity while giving a platform to upcoming young artists and businesses,” says Simon Wall, CEO at Tractor Outdoor.

But the journey doesn’t end there. After a period of time, the billboards are taken down and upcycled into vegetable grow-bags by a social enterprise. The grow-bags are subsequently shared with various food security NGOs that deliver community agriculture training across the country’s main metros.

Wall adds that the billboards are constructed from front-lit PVC. “This material makes for excellent planter bags, which can be used in areas that may not necessarily have good quality soil.”

The purpose of this initiative aims to redress several gaping tears in South Africa’s socio-economic fabric. “Firstly, says Fels, “we hope to uplift the collective mood of citizens by replacing hopelessness with messages of positivity, while facilitating exposure for businesses and local artists, thus supporting creative entrepreneurship.

“Secondly, we aim to address the food crisiswith a sustainable solution to ongoing home agriculture, while increasing the impact of local food growing enterprises with much-needed materials.”

Five local artists were hand-picked as Grow Hope creative ambassadors – Vumile Mavumengwana, Ishaarah Arnold, Jesse Yende, Tennessee Barber and Keith Vlahakis. Each has created artworks that share compelling messages of unity, which are available for co-branding by corporate sponsors as partners to the initiative, creating positive brand association while contributing 100% to B-BBEE procurements spend.

Fels adds that brand owners have the option to supply their own artwork, provided it aligns with the spirit of Grow Hope.

Wall urges brands to get behind Grow Hope. “The spirit of ubuntu is well-known across Africa. For those of us with businesses that survived the economic turmoil over the past few years; the pandemic, the 2021 riots and this year’s floods – it is time for us to support our communities. Ultimately, when our communities thrive, we all do better.”

Brands interesting in partnering with Grow Hope can get in touch at info@tractoroutdoor.com

ABOUT TRACTOR OUTDOOR:

Established almost two decades ago, Tractor Outdoor is a national Out of Home (OOH) media owner, which specialises in connecting brands to consumers through its network of traditional and digital inventory, as well as its transit networks and ambient platforms. Tractor Outdoor owns one of the largest Digital OOH networks in South Africa, and is a member of Outdoor Measurement Council (OMC), the Out of Home Media South Africa (OHMSA) and the Interactive Advertising Bureau South Africa (IAB SA).

TMO Partner

Follow Us

  • twitter
  • threads
  • Trending
  • Comments
  • Latest
Kelders van Geheime: The characters are here

Kelders van Geheime: The characters are here

March 22, 2024
Dissecting the LSM 7-10 market

Dissecting the LSM 7-10 market

May 17, 2023
Keri Miller sets the record straight after being axed from ECR

Keri Miller sets the record straight after being axed from ECR

April 23, 2023
Getting to know the ES SEMs 8-10 (Part 1)

Getting to know the ES SEMs 8-10 (Part 1)

February 22, 2018
Sowetan proves that sex still sells

Sowetan proves that sex still sells

105
It’s black. It’s beautiful. It’s ours.

Exclusive: Haffajee draws a line in the sand over racism

98
The Property Magazine and Media Nova go supernova

The Property Magazine and Media Nova go supernova

44
Warrant of arrest authorised for Media Nova’s Vaughan

Warrant of arrest authorised for Media Nova’s Vaughan

41
Navigating the AI tide without losing our humanity

Navigating the AI tide without losing our humanity

May 29, 2025
The marketing mission remains clear

The marketing mission remains clear

May 29, 2025
 Auditing masterclass lifts the lid on hidden costs

 Auditing masterclass lifts the lid on hidden costs

May 29, 2025
Media Moves: TASTE turns 20, Anele, Lira and Janine van Wyk are FEARLESS in new campaign; Alex Okosi new MD for Google Africa, Accenture Song wins Telkom business

Media Moves: Media24 unveils unified advertising and content team, Masego Matlotleng awarded Creative Futures scholarship, PHD wins Cell C business

May 29, 2025

Recent News

Navigating the AI tide without losing our humanity

Navigating the AI tide without losing our humanity

May 29, 2025
The marketing mission remains clear

The marketing mission remains clear

May 29, 2025
 Auditing masterclass lifts the lid on hidden costs

 Auditing masterclass lifts the lid on hidden costs

May 29, 2025
Media Moves: TASTE turns 20, Anele, Lira and Janine van Wyk are FEARLESS in new campaign; Alex Okosi new MD for Google Africa, Accenture Song wins Telkom business

Media Moves: Media24 unveils unified advertising and content team, Masego Matlotleng awarded Creative Futures scholarship, PHD wins Cell C business

May 29, 2025

ABOUT US

The Media Online is the definitive online point of reference for South Africa’s media industry offering relevant, focused and topical news on the media sector. We deliver up-to-date industry insights, guest columns, case studies, content from local and global contributors, news, views and interviews on a daily basis as well as providing an online home for The Media magazine’s content, which is posted on a monthly basis.

Follow Us

  • twitter
  • threads

ARENA HOLDING

Editor: Glenda Nevill
glenda.nevill@cybersmart.co.za
Sales and Advertising:
Tarin-Lee Watts
wattst@arena.africa
Download our rate card

OUR NETWORK

TimesLIVE
Sunday Times
SowetanLIVE
BusinessLIVE
Business Day
Financial Mail
HeraldLIVE
DispatchLIVE
Wanted Online
SA Home Owner
Business Media MAGS
Arena Events

NEWSLETTER SUBSCRIPTION

 
Subscribe
  • About
  • Advertise
  • Privacy & Policy
  • Contact

Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs

Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?