South Africa’s digital marketing and advertising industry gathered at The Galleria in Sandton in Johannesburg to find out the winners of the 2024 Bookmark Awards.
As this year’s host, multi-talented entertainer Sne Dladla brought his brand of dynamism to the stage and kept the crowd engaged and entertained.
“It’s an incredible honour to once more be celebrating the best of local creative talent,” said Razia Pillay, CEO of IAB South Africa. “This country has such diverse cultures and histories and the ways that the industry brings this to life through digital executions is a testament to its ongoing value and impact on South African audiences.
“This year, we would also like to extend a warm welcome to our Learner Jury as well as the second cohort of IAB South Africa Front Row delegates, all of whom received access to the awards ceremony and Finalists’ Showcase. These initiatives highlight IAB South Africa and The Bookmark Awards’ ongoing objective to nurture young talent within the industry, transforming it from within through learning and engagement.”
The awards ceremony followed the second Bookmarks’ Finalists’ Showcase, held earlier that day and hosted by industry stalwart Ann Nurock. The Showcase featured three expert panels providing insights into current and emerging trends in the digital media and marketing landscape.
“A huge thank you to everyone for entering, engaging and celebrating with us. We appreciate your support in acknowledging and rewarding award-winning work from the industry.”
Winners of the 16th annual IAB South Africa Bookmark Awards were announced in the following categories:
PLATFORMS, proudly brought to you by DSTV Media Sales
|
Award |
Agency |
Brand |
Product / Title |
Title |
|
Brand, Commercial & Retail Websites |
||||
|
Silver |
Bash |
Bash website |
The mall online |
|
|
Bronze |
MakeReign |
MakeReign |
Digital Interface Company |
|
|
E-Commerce Sites |
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|
Gold |
Bash |
Bash Website |
The Mall Online |
|
|
Mobile Apps |
||||
|
Silver |
Bash |
Bash App |
The mall in your pocket |
|
|
Mobile Sites |
||||
|
Silver |
Joe Public |
Chicken Licken |
Gwijo Formations |
|
|
Silver |
Bash |
Bash Website |
The Mall Online |
|
|
Gold |
MakeReign |
V&A Waterfront |
Joy From Africa |
|
|
Games |
||||
|
Bronze |
Accenture Song |
Game |
Game GAME |
|
|
Bronze |
Accenture Song |
Wesgro |
Startlight Adventures in the Cape Karoo |
|
|
Platform Innovation |
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|
Bronze |
Accenture Song |
Wesgro |
Startlight Adventures in the Cape Karoo |
|
|
Silver |
Accenture Song |
Game |
Game GAME |
|
|
Silver |
Accenture Song |
Wesgro |
Western Cape Exports |
Made in the Cape Market |
|
Customer Experience Design |
||||
|
Bronze |
Joe Public |
Chicken Licken |
Gwijo Formations |
|
|
Silver |
Accenture Song |
Wesgro |
Western Cape Exports |
Made in the Cape Market |
|
Bronze |
Ogilvy South Africa |
Volkswagen South Africa |
Volkswagen Night School |
|
COMMUNITIES, proudly brought to you by South African Breweries (SAB)
|
Award |
Agency |
Brand |
Product / Title |
Title |
|
Social Communities |
||||
|
Silver |
Accenture Song |
Engen |
Social Communities |
|
|
Bronze |
VML South Africa |
Nando’s South Africa |
QSR |
The Voice of the People |
|
Use of User-Generated Content (UGC) |
||||
|
Bronze |
Dialogue Communications |
Springboks |
SA Rugby #bokfriday |
|
|
Bronze |
Joe Public |
Chicken Licken |
Rock My Soul |
Feel the Fire |
|
Social Media Campaigns |
||||
|
Bronze |
Dialogue Communications |
Springboks |
SA Rugby #bokfriday |
|
|
Silver |
Machine_ |
Spotify |
Ons Praat Nie Afrikaans Nie, Ons Sing Dit |
|
|
Bronze |
Joe Public |
Chicken Licken |
Thank You For Complaining |
|
|
Silver |
VML South Africa & SlikourOnLife & Think Creative Africa |
Vodacom |
Vodacom Hearing Challenge |
|
|
Gold |
Ogilvy South Africa |
Volkswagen South Africa |
Volkswagen Commercial Vehicles |
#VWDezemba 2.0 |
|
Bronze |
Ogilvy South Africa |
KFC |
KFC x Uncle Waffles: The Streets Hack |
|
|
Silver |
Ogilvy South Africa |
KFC |
Make It KFC |
|
|
Bronze |
Ogilvy South Africa |
KFC |
Eat Chicken For Breakfast |
|
|
Influencer Marketing |
||||
|
Silver |
Machine_ |
Spotify |
Ons Praat Nie Afrikaans Nie, Ons Sing Dit |
|
|
Silver |
Joe Public |
Chicken Licken |
Thank You For Complaining |
|
|
Bronze |
VML South Africa & SlikourOnLife & Think Creative Africa |
Vodacom |
Vodacom Hearing Challenge |
|
|
Bronze |
Ogilvy South Africa |
KFC |
KFC x Uncle Waffles: The Streets Hack |
|
|
Social Media Innovation |
||||
|
Silver |
VML South Africa & SlikourOnLife & Think Creative Africa |
Vodacom |
Vodacom Hearing Challenge |
|
CHANNELS, proudly brought to you by Google
|
Award |
Agency |
Brand |
Product / Title |
Title |
|
Paid Search Marketing |
||||
|
Bronze |
Lucky Hustle |
MTN |
SuperFlex |
Flexing Great Results |
|
Display Advertising |
||||
|
Bronze |
Clockwork |
Aware.org |
Drunk Drivers Stay for Free |
|
|
Silver |
Honest Marketing |
Heineken |
Heineken Silver |
|
|
Silver |
Ogilvy South Africa |
Volkswagen South Africa |
The Revving Banner |
|
|
Native Advertising |
||||
|
Silver |
Clockwork |
Aware.org |
Drunk Drivers Stay for Free |
|
|
Online Video Series |
||||
|
Silver |
TBWA\ Hunt Lascaris |
City Lodge Hotels |
Reusable Ads |
|
|
Bronze |
Joe Public |
Chicken Licken |
Rock My Soul |
Feel the Fire |
|
Bronze |
Ogilvy South Africa |
KFC |
Eat Chicken For Breakfast |
|
|
Innovative Use of Media Planning |
||||
|
Silver |
Wavemaker |
BMW |
BMW M2 |
Unleashing the last combustion M2 in South Africa |
|
Bronze |
Clockwork |
Aware.org |
Drunk Drivers Stay for Free |
|
|
Bronze |
Hearts & Science |
KFC |
Uncle Waffles Burger |
KFC Uncle Waffles |
|
Email, Direct & Inbound Marketing |
||||
|
Bronze |
ShopriteX |
Checkers Xtra Savings |
Hyper Personalisation Engine |
|
|
Use of Programmatic Media |
||||
|
Bronze |
Rookdigital |
Heineken |
Heineken 0.0 |
When You Drink Never Drive |
|
Digital Installation & Activations |
||||
|
Gold |
Accenture Song |
Wesgro |
Western Cape Exports |
Made in the Cape Market |
|
Bronze |
Promise |
SAB (AB InBev) |
Castle Lite |
Extra Cold Certified |
|
Use of CRM, Loyalty Programs & Gamification |
||||
|
Bronze |
Joe Public |
Chicken Licken |
Gwijo Formations |
|
|
Silver |
ShopriteX |
Checkers Xtra Savings |
Hyper Personalisation Engine |
|
|
Channel Innovation |
||||
|
Bronze |
Machine_ |
Prime Video |
Citadel |
The Briefcase |
|
Bronze |
Clockwork |
Aware.org |
Drunk Drivers Stay for Free |
|
|
Gold |
VML South Africa & SlikourOnLife & Think Creative Africa |
Vodacom |
Vodacom Hearing Challenge |
|
|
Bronze |
Hearts & Science |
KFC |
Uncle Waffles Burger |
KFC Uncle Waffles |
|
Bronze |
Ogilvy South Africa |
KFC |
KFC x Uncle Waffles: The Streets Hack |
|
|
Silver |
Ogilvy South Africa |
Volkswagen South Africa |
The Revving Banner |
|
|
Campaign / Microsites |
||||
|
Bronze |
Joe Public |
Chicken Licken |
Chicken Licken HotwingsⓇ |
Cure the Craving |
|
Bots, Messaging and Dark Social |
||||
|
Silver |
YONDER / Shoprite Group |
Checkers Sixty60 |
Online Shopping |
Sixty60 Scratch & Win – Rugby World Cup |
|
Podcasts, Live Streaming and Audio Streaming |
||||
|
Gold |
TBWA\ Hunt Lascaris |
The Riky Rick Foundation |
Stronger |
|
|
Gold |
TBWA\ Hunt Lascaris |
City Lodge Hotels |
Bedtime Stories for Business People: Intern, HR & Boss |
|
|
Interactive Mixed Media |
||||
|
Bronze |
Clockwork |
Aware.org |
Drunk Drivers Stay for Free |
|
EMERGING DIGITAL TECHNOLOGIES & CHANNELS, proudly brought to you by Rainmaker Media, ShopriteX
|
Award |
Agency |
Brand |
Product / Title |
Title |
|
Virtual Reality (VR) & Augmented Reality (AR) |
||||
|
Silver |
Accenture Song |
Wesgro |
Western Cape Exports |
Made in the Cape Market |
|
Bronze |
VML South Africa & SlikourOnLife & Think Creative Africa |
Vodacom |
Vodacom Hearing Challenge |
|
|
Artificial Intelligence |
||||
|
Gold |
TBWA\ Hunt Lascaris |
The Riky Rick Foundation |
Stronger |
|
PUBLISHING, proudly brought to you by VodaMedia
|
Award |
Agency |
Brand |
Product / Title |
Title |
|
Publisher Sites (Mass Appeal) |
||||
|
Bronze |
Media24 |
News24 |
News website |
|
|
Custom Publishing (Niche Appeal) |
||||
|
Silver |
Bizcommunity |
Bizcommunity.com Website |
The Niche Business Community |
|
|
Social Media Content & Campaigns |
||||
|
Bronze |
CRTcreate |
Sea Harvest |
Fish Friday |
Everyone’s Favourite Day |
|
Bronze |
Special Effects Media South Africa |
The Masked Singer South Africa |
Season 1 Launch |
|
|
Data Strategy, Content & Campaigns |
||||
|
Bronze |
Ogilvy South Africa |
Cadbury South Africa |
Cadbury Dairy Milk Chocolate |
Cadbury GeneroCity Map |
|
Video Content & Campaigns |
||||
|
Bronze |
Media24 |
News24 |
DOCUMENTARY | Silenced: Why Babita Deokoran was murdered |
|
|
Audio Content, Podcast & Campaigns |
||||
|
Bronze |
East Coast Radio |
East Coast Radio |
African Story Magic with Gcina Mhlophe: A Legacy Reborn with Sound |
|
|
Publisher Brand-Building Campaigns |
||||
|
Bronze |
Bizcommunity.com |
BizTrends Content Feature |
#BizTrends |
|
|
Bronze |
RAPT Creative |
The Real Network Podcast |
The Real Network Launch |
|
CAMPAIGN, proudly brought to you by Tractor Outdoor
|
Award |
Agency |
Brand |
Product / Title |
Title |
|
Digital Campaign Strategy |
||||
|
Bronze |
Ogilvy South Africa |
Volkswagen South Africa |
Volkswagen Night School |
|
|
Digital Integrated Campaign |
||||
|
Bronze |
Ogilvy South Africa |
Volkswagen South Africa |
Volkswagen Night School |
|
|
Mobile Campaign |
||||
|
Bronze |
Accenture Song |
Wesgro |
Western Cape Exports |
Made in the Cape Market |
|
Silver |
VML South Africa & SlikourOnLife & Think Creative Africa |
Vodacom |
Vodacom Hearing Challenge |
|
|
Best Use of Data |
||||
|
Silver |
Rainmaker Media |
Standard Bank |
Standard Bank Credit Card |
Standard Bank’s use of data clean room to drive credit card customer growth |
|
Bronze |
ShopriteX |
Checkers Xtra Savings |
Hyper Personalisation Engine |
|
|
Gold |
Honest Marketing |
Heineken |
Heineken Silver |
Project Ironman |
|
Silver |
Ogilvy South Africa |
SAB (AB InBev) |
Castle Lite |
Bad News Bingo |
|
Integrated Mixed Media Campaign |
||||
|
Gold |
TBWA\ Hunt Lascaris |
The Riky Rick Foundation |
Stronger |
|
|
Bronze |
Clockwork |
Aware.org |
Drunk Drivers Stay for Free |
|
|
Break Through on a Budget |
||||
|
Bronze |
TBWA\ Hunt Lascaris |
City Lodge Hotels |
Reusable Ads |
|
|
Bronze |
Clockwork |
Aware.org |
Drunk Drivers Stay for Free |
|
CRAFT, proudly brought to you by Accenture Song
|
Award |
Agency |
Brand |
Product / Title |
Title |
|
Excellence in Craft: Marketing Copywriting |
||||
|
Silver |
TBWA\ Hunt Lascaris |
City Lodge Hotels |
Reusable Ads |
|
|
Silver |
TBWA\ Hunt Lascaris |
City Lodge Hotels |
Bedtime Stories for Business People: HR, Boss & Intern |
|
|
Bronze |
Clockwork |
Aware.org |
Drunk Drivers Stay for Free |
|
|
Excellence in Craft: Interface Design |
||||
|
Silver |
MakeReign |
MakeReign |
Digital Interface Company |
|
|
Gold |
MakeReign |
V&A Waterfront |
Joy From Africa |
|
|
Excellence in Craft: Software, Coding & Tech Innovation |
||||
|
Gold |
TBWA\ Hunt Lascaris |
The Riky Rick Foundation |
Stronger |
|
|
Excellence in Craft: Strategy |
||||
|
Bronze |
Accenture Song |
Wesgro |
Startlight Adventures in the Cape Karoo |
|
|
Bronze |
Clockwork |
Aware.org |
Drunk Drivers Stay for Free |
|
|
Silver |
Ogilvy South Africa |
Volkswagen South Africa |
Volkswagen Night School |
|
|
Excellence in Craft: UX |
||||
|
Bronze |
INJOZI Technology Studio |
Chicken Licken |
Gwijo Formations |
|
|
Silver |
Bash |
Bash Shopping Platform |
Unifying an omni-shopping experience |
|
|
Bronze |
MakeReign |
MakeReign |
Digital Interface Company |
|
|
Bronze |
MakeReign |
V&A Waterfront |
Joy From Africa |
|
|
Excellence in Craft: Online Video / Moving Image |
||||
|
Bronze |
Joe Public |
Nedbank |
Reality Check |
|
|
Bronze |
Spitfire Films |
Chicken Licken |
Love Me Tender Burger Meal |
Baba Valentino |
|
Silver |
Ogilvy South Africa |
Volkswagen South Africa |
Volkswagen Commercial Vehicles |
#VWDezemba 2.0 |
|
Silver |
Halo Advertising |
Capital Legacy |
Wills and Estate Services |
Final Say |
|
Bronze |
Halo Advertising |
Capital Legacy |
Where There’s No Will |
|
|
Excellence in Craft: Social Media Community Management |
||||
|
Silver |
Accenture Song |
Engen |
Community Management |
|
|
Excellence in Craft: Digital Media |
||||
|
Gold |
VML South Africa & SlikourOnLife & Think Creative Africa |
Vodacom |
Vodacom Hearing Challenge |
|
|
Bronze |
Hearts & Science |
KFC |
Uncle Waffles Burger |
KFC Uncle Waffles |
|
Excellence in Craft: Use of Sound |
||||
|
Silver |
TBWA\ Hunt Lascaris |
The Riky Rick Foundation |
Stronger |
|
|
Silver |
Joe Public |
Chicken Licken |
Gwijo Formations |
|
|
Silver |
VML South Africa & SlikourOnLife & Think Creative Africa |
Vodacom |
Vodacom Hearing Challenge |
|
|
Silver |
Promise |
AfriSam |
The Vluit Project |
|
|
Excellence in Craft: Interactive Design |
||||
|
Silver |
Accenture Song |
Wesgro |
Western Cape Exports |
Made in the Cape Market |
|
Bronze |
Accenture Song |
Game |
Game GAME |
|
|
Excellence in Craft: Digital Content Marketing |
||||
|
Bronze |
Ogilvy South Africa |
Volkswagen South Africa |
Volkswagen Night School |
|
SPECIAL HONOURS, proudly brought to you by Mark1
|
Award |
Winner |
Name |
Title |
|
Best Digital Student |
|||
|
Black Pixel |
IIE Vega |
Luke Roode, Indigo Camichel, Ashlee Kovachi |
Stories to Crunch |
|
Best Creative |
|||
|
Black Pixel |
Carl Willoughby |
||
|
Best Publisher |
|||
|
Black Pixel |
Bizcommunity |
||
|
Digital Brand of the Year |
|||
|
Black Pixel |
The Riky Rick Foundation |
||
|
Best Digital Agency |
|||
|
Black Pixel |
TBWA\ Hunt Lascaris |
||
The IAB South Africa 2024 Bookmark Awards was generously supported by naming rights partner Mark1, with further support from DStv Media Sales; South African Breweries (SAB); Google; Rainmaker Media, ShopriteX; Vodacom Media; Tractor Outdoor; and Accenture Song.
