Cape Town entrepreneurs Rob Heyns, Manie Potgieter and Nzeka Biyela recently launched their craft beer e-commerce website and blog. The website is a first for South Africa, offering top local and international craft beers to beer connoisseurs across South Africa.
“We are passionate about craft beers in South Africa,” says Rob Heyns, marketing director and co-founder of The League of Beers. “There are so many amazing micro-breweries out there, and in the past any above-average beer lover had to travel to the brewery to buy of some of the rare batches of fine beer being produced. Now they can sit back, order via our website and their favourite craft beer will be in their hands not long after clicking ‘buy’.”
For the first time craft beer enthusiasts can now order finely brewed beers from obscure breweries like Three Skulls, Darling, Shongweni, Triggerfish, Devil’s Peak, Jack Black and more, all from the comfort of their home. Beers are sold in batches of 12, beautifully gift packed and can also be ordered as a mixed case of top craft beers, fresh from the brewery. Delivery is free and takes from 1 hour to 5 days. The mixed case changes the selection every month to keep our beer enthusiasts guessing and their palates enthralled.
“The website has just taken off, we launched beginning of August and we have already far exceeded sales expectations,” says Rob. “Craft beer aficionados are passionate about their beer. They know their beers and aren’t afraid to go to great lengths to get them.”
Catch The League of Beers at ‘We Love Real Beer’ on September 28 in Cape Town as well as at the ‘Jozi Craft Beer Fest’ on 13 October 2012.
