Loeries 2026: Joe Public wins Grand Prix as first-night awards honour creative excellence

The Loeries presented 144 awards at the first of its 2026 ceremonies, held at Cape Town City Hall on Thursday, recognising creative work across advertising and brand communication in Africa and the Middle East.

The awards covered Student Awards, B2B Creativity, Out of Home, Print Communications, Social Impact Campaign, Design, Service Design, Digital and Young Creatives, celebrating work by agencies, brands and emerging talent.

Saatchi & Saatchi Middle East won Gold in Out of Home – Transit & Air for Let It Fly created for Saudia Airlines. The campaign also received Craft Gold in Out of Home Crafts – Art Direction.

LePub Johannesburg won Gold in Out of Home – Ambient for Bar de Change, created for Heineken Beverages.

Joe Public took home a Grand Prix for Period Paper, created for Independent Media, in Print – Tactical Use of Print. The work also won Craft Gold in Print Crafts – Art Direction.

In the Young Creatives category, Sebastian Dupper, mid art director at LePub Johannesburg, received Gold.

The first ceremony included both campaign awards and craft recognitions, with the celebrations continuing on Friday Cape Town City Hall. The second ceremony is being held in partnership with the SABC.

Loeries 2026 Night 1 winners Thursday 8 October 2026 \| Cape Town City Hall 144 awards
Entry Agency	Main Category	Category	Prize	Brand	Title
Dentsu Creative	Design	Brand Identity & Collateral Design – Logos	Gold	CEER	The Cross-Cultural Identity
Grid Worldwide	Design	Brand Identity & Collateral Design – Identity Programmes	Bronze	The Marble Group	The Dictionarium
Utopia	Design	Brand Identity & Collateral Design – Identity Programmes	Bronze	Vega School	Vega School_Rebrand
SHIFT	Design	Brand Identity & Collateral Design – Identity Programmes	Gold	AmaZulu FC	AmaZulu FC Identity
Impact BBDO	Design	Graphic Design – Posters & Environmental Graphics	Bronze	UN Women	Walls of Male Weakness
Ogilvy	Design	Graphic Design – Posters & Environmental Graphics	Campaign Bronze	Western Cape Government	Car Wash
Saatchi & Saatchi Middle East	Design	Graphic Design – General Design	Silver	Saudia Airlines	Let It Fly
Sunshinegun SA Ltd	Design	Graphic Design – General Design	Bronze	Sunshinegun	Sunprints
Sunshinegun SA Ltd	Design	Graphic Design – General Design	Bronze	Matomani	Matomani Calendar
Publicis Middle East	Design	Graphic Design – Environmental Signage	Bronze	Louvre Abu Dhabi	This Way to Louvre Abu Dhabi
Fortune Promoseven LLC	Design	Graphic Design – Data & Information Visualisation	Bronze	SPOOR	The Birdwatcher
Horizon FCB	Design	Graphic Design – Data & Information Visualisation	Silver	Centrum	Vitamin SEE
Impact BBDO	Design	Publication Design	Silver	AnNahar Newspaper	The Untaught History Edition
Halo	Design	Publication Design	Bronze	Capital Legacy	The Deathmasutra: Twenty Awkward Positions of Death, for the Benefit of the Living.
Accenture Song South Africa	Design	Design – Digital Experiences	Gold	The Philipstown WireCar Foundation	The Philipstown WireCar Grand Prix
The Up & Up Group Proprietary Limited	Design	Design – Furniture Design	Bronze	Primus	The Bouti-Crate
Create Mozambique	Design	Design – Fabric Design	Silver	AB InBev	The Reversible Jerseys
Machine_	Design	Design – Industrial & Product Design	Silver	Drops of Life	Drops of Life
Dentsu Creative South Africa	Design	Design Mixed-Media Campaign	Bronze	The Lokal	Taste Has a Maker
SHIFT	Design	Design Mixed-Media Campaign	Bronze	AmaZulu FC	AmaZulu FC Relaunch
Halo	Design	Design Mixed-Media Campaign	Gold	Capital Legacy	The Deathmasutra: Twenty Awkward Positions of Death, for the Benefit of the Living.
Accenture Song South Africa	Design	Design Mixed-Media Campaign	Silver	The Philipstown WireCar Foundation	The Philipstown WireCar Grand Prix
Grid Worldwide	Design	Design Crafts – Writing for Design	Craft Certificate	The Marble Group	The Dictionarium
HKLM	Design	Design Crafts – Illustration	Craft Certificate	Hiddn	The Joy of Discovery
Dentsu Creative	Design	Design Crafts – Typography	Craft Certificate	CEER	The Cross-Cultural Identity
SHIFT	Design	Design Crafts – Typography	Craft Certificate	AmaZulu FC	AmaZulu FC Fan Font
Fortune Promoseven LLC	Digital	Digital – Web Browser-based Experience	Silver	SPOOR	The Birdwatcher
TBWA\ Hunt Lascaris	Digital	Digital – Web Browser-based Experience	Bronze	McDonald’s South Africa	Sing Loud Sing Proud
VML SA	Digital	Digital – Social Media Campaign	Silver	Vaseline	Mntana Ka Gogo
Promise	Digital	Digital – Social Media Campaign	Bronze	South African Breweries (AB InBev)	The Cold Case
Bananas	Digital	Digital – Social Media Campaign	Silver	KFC Thailand	Chizzalulu Chizzalala
LePub Johannesburg	Digital	Digital – Applications, Games & Interactive tools	Silver	Heineken Beverages	Bar de Change
Leo Middle East	Digital	Digital – Mobile Media	Silver	McDonald’s	Great Deliveries
The Up & Up Group Proprietary Limited	Digital	Digital – Mobile Media	Silver	MTN South Africa	Carry Them Forward
Ogilvy	Digital	Digital – Data Driven Campaign	Bronze	Lux	Lux My Algorithm
The Partnership \| PUBLICIS	Digital	Digital – Data Driven Campaign	Silver	Bridgetalent Group	StrikeAge
SERVICEPLAN GERMANY	Digital	Digital – Data Driven Campaign	Gold	Herconomy	Breastmilk Money
TBWA\ Hunt Lascaris	Digital	Digital – Data Driven Campaign	Bronze	Nissan South Africa	Nissan Intelligent Playlist
Leo Singapore	Digital	Digital – Use Of Influencers	Gold	Unilever	Vaseline & the real Nigerian Prince
99c	Digital	Digital – Use Of Influencers	Bronze	Checkers	Checkers X Dan Mace – Christmas 2025
TBWA\ Hunt Lascaris	Digital	Digital – Use Of Influencers	Bronze	Heineken Beverages South Africa	The Real Hand Model
Publicis West Africa	Digital	Digital – Use of AI	Bronze	Nestle	Maggi Mami
Webedia Group FZ-LLC	Digital	Digital – Games & Gamification	Bronze	Almarai	Almarai World
Lion Communication FZ – LLC	Digital	Digital – Games & Gamification	Silver	Jeep	Jeep Rescue Squad
Accenture Song South Africa	Digital	Digital – Games & Gamification	Gold	The Philipstown WireCar Foundation	The Philipstown WireCar Grand Prix
One Over One	Digital	Digital – Games & Gamification	Bronze	Stage Zero	Blackout Runner
Fortune Promoseven LLC	Digital	Digital Crafts – User Experience Design	Craft Certificate	SPOOR	The Birdwatcher
Bananas	Digital	Digital Crafts – Writing	Craft Certificate	KFC Thailand	Chizzalulu Chizzalala
Accenture Song South Africa	Digital	Digital Crafts – Use of Technology	Craft Gold	The Philipstown WireCar Foundation	The Philipstown WireCar Grand Prix
Ogilvy	Out of Home	OOH – Outdoor Media	Campaign Bronze	Volkswagen	Rake
McCann Worldgroup South Africa (Pty) Ltd t/a McCann Joburg	Out of Home	OOH – Outdoor Media	Campaign Bronze	BiC Shavers	Sprinkling
VML SA	Out of Home	OOH – Outdoor Media	Gold	Vaseline	Mntana Ka Gogo
Joe Public	Out of Home	OOH – Outdoor Media	Campaign Bronze	South African Breweries (AB InBev)	African Time is Moments
Machine_	Out of Home	OOH – Outdoor Media	Campaign Silver	Spotify	Raised…Hairs
Halo	Out of Home	OOH – Outdoor Media	Silver	Betway	The Behind Billboards
LePub Johannesburg	Out of Home	OOH – Outdoor Media	Silver	Heineken Beverages	HeHeHe
Fortune Promoseven LLC	Out of Home	OOH – In-Store	Silver	IKEA Alsulaiman	Step Buy Step
Impact BBDO	Out of Home	OOH – In-Store	Bronze	VIM	No Dishcrimination Dinner Set
DYDX DIGITAL	Out of Home	OOH – In-Store	Bronze	Southern Oil’s B-Well & Unilever’s Sunlight	Smartfill: The Dispenser Became the Pack
Saatchi & Saatchi Middle East	Out of Home	OOH – Transit & Air	Gold	Saudia Airlines	Let It Fly
Joe Public	Out of Home	OOH – Transit & Air	Bronze	Takealot	Nap of Legends
TBWA\ Hunt Lascaris	Out of Home	OOH – Transit & Air	Silver	Nissan South Africa	Nissan Intelligent Playlist
Halo	Out of Home	OOH – Direct Mail	Bronze	Capital Legacy	The Deathmasutra: Twenty Awkward Positions of Death, for the Benefit of the Living.
Fortune Promoseven LLC	Out of Home	OOH – Ambient	Silver	Parkin	Spots for Shops
Dentsu Mozambique	Out of Home	OOH – Ambient	Bronze	AB InBev	The Reversible Jerseys
Joe Public	Out of Home	OOH – Ambient	Bronze	Nedbank	The Mattress ATM
LePub Johannesburg	Out of Home	OOH – Ambient	Gold	Heineken Beverages	Bar de Change
Saatchi & Saatchi Middle East	Out of Home	OOH Crafts – Art Direction	Craft Gold	Saudia Airlines	Let It Fly
Halo	Out of Home	OOH Crafts – Art Direction	Craft Certificate	Capital Legacy	The Deathmasutra: Twenty Awkward Positions of Death, for the Benefit of the Living.
Joe Public	Out of Home	OOH Crafts – Photography	Campaign Craft Certificate	South African Breweries (AB InBev)	African Time is Moments
Impact BBDO	Print	Print – Print Advertising	Silver	AnNahar Newspaper	The Untaught History Edition
TBWA\Hunt Lascaris	Print	Print – Print Advertising	Campaign Silver	Heineken Beverages South Africa	Sleep
Joe Public	Print	Tactical Use of Print	Grand Prix	Independent Media	Period Paper
Ogilvy	Print	Print – Indoor Posters	Campaign Bronze	South African Breweries (AB InBev)	Social Circles – Leaks
Ogilvy	Print	Print – Indoor Posters	Campaign Bronze	Volkswagen	Rake
Machine_	Print	Print – Indoor Posters	Campaign Gold	Spotify	Raised…Hairs
Happy Friday Cape Town (Pty) Ltd	Print	Print – Indoor Posters	Campaign Bronze	Liberty Group South Africa	Mpho
Ogilvy	Print	Print – Indoor Posters	Campaign Silver	Western Cape Government	Garden
TBWA\Hunt Lascaris	Print	Print – Indoor Posters	Campaign Bronze	Heineken Beverages South Africa	Ceiling
LePub Johannesburg	Print	Print – Indoor Posters	Campaign Bronze	RocoMamas	RocoMamas – Triple Treat
TBWA\ Hunt Lascaris	Print	Print – Indoor Posters	Campaign Silver	Heineken Beverages South Africa	Bottle
Ogilvy	Print	Print Crafts – Art direction	Campaign Craft Certificate	Volkswagen	Rake
Machine_	Print	Print Crafts – Art direction	Campaign Craft Certificate	Spotify	Tear…Drop
Joe Public	Print	Print Crafts – Art direction	Craft Gold	Independent Media	Period Paper
TBWA\Hunt Lascaris	Print	Print Crafts – Art direction	Campaign Craft Certificate	Heineken Beverages South Africa	Ceiling
Machine_	Print	Print Crafts – Photography	Campaign Craft Gold	Spotify	Tear…Drop
TBWA\Hunt Lascaris	Print	Print Crafts – Photography	Campaign Craft Certificate	Heineken Beverages South Africa	Sleep
Fortune Promoseven LLC	Social Impact Campaign	Social Impact Campaign	Bronze	Parkin	Spots for Shops
Impact BBDO	Social Impact Campaign	Social Impact Campaign	Silver	AnNahar Newspaper	The Untaught History Edition
The Partnership \| PUBLICIS	Social Impact Campaign	Social Impact Campaign	Gold	Too Good	Paid Sick Leave For Cows
SERVICEPLAN GERMANY	Social Impact Campaign	Social Impact Campaign	Silver	Herconomy	Breastmilk Money
Leo Singapore	Social Impact Campaign	Social Impact Campaign	Bronze	Unilever	Vaseline & the real Nigerian Prince
Joe Public	Social Impact Campaign	Social Impact Campaign	Bronze	Independent Media	Period Paper
Accenture Song South Africa	Social Impact Campaign	Social Impact Campaign	Silver	The Philipstown WireCar Foundation	The Philipstown WireCar Grand Prix
Fortune Promoseven LLC	Service Design	Service Design	Bronze	Parkin	Spots for Shops
Saatchi & Saatchi Middle East	Service Design	Service Design	Gold	Saudia Airlines	Let It Fly
LePub Johannesburg	Service Design	Service Design	Bronze	Heineken Beverages	Bar de Change
Fortune Promoseven LLC	B2B Creativity	B2B Creativity	Silver	SPOOR	The Birdwatcher
The Partnership \| PUBLICIS	B2B Creativity	B2B Creativity	Gold	Too Good	Paid Sick Leave For Cows
Halo	B2B Creativity	B2B Creativity	Campaign Bronze	Capital Legacy	Awkward Position No 10: The Lacerated Lumberjack
Boundless – The Unlimited Agency (Pty) Ltd	B2B Creativity	B2B Creativity	Bronze	NSPCA	Rein in the Pain
Clockwork	B2B Creativity	B2B Creativity	Bronze	Feelz	Feelz Cover
Joe Public	B2B Creativity	B2B Creativity	Silver	Nedbank	Sponsored Sponsors
SAE Institute	Student	Student – Online Film, Short Film & Music Videos	Bronze	Student Creative Project	Baleka _Short Film
SAE Institute	Student	Student – Online Film, Short Film & Music Videos	Silver	Student Creative Project	Kyrie
SAE Institute	Student	Student – Online Film, Short Film & Music Videos	Bronze	Student Creative Project	Where the Stars Meet
The Animation School (PTY) Ltd	Student	Student – Online Film, Short Film & Music Videos	Gold	3D Animated Graduation Film	Just Like Clockwork
The Animation School (PTY) Ltd	Student	Student – Online Film, Short Film & Music Videos	Bronze	3D Animated Graduation Film	UNDETURD
The Animation School (PTY) Ltd	Student	Student – Online Film, Short Film & Music Videos	Gold	3D Animated Graduation Film	The Legend Of The Jack O’ Lantern
The Animation School (PTY) Ltd	Student	Student – Online Film, Short Film & Music Videos	Bronze	3D Animated Graduation Film	Laika Goes Home
University of Pretoria	Student	Student – Motion Graphic Design	Bronze	FX	Don’t Look
University of Pretoria	Student	Student – Motion Graphic Design	Bronze	Student Work	My Roommate Sucks, A Title Sequence
University of Pretoria	Student	Student – Motion Graphic Design	Silver	A24	Delirium
University of Pretoria	Student	Student – Motion Graphic Design	Bronze	The Great Test	The Great Test
Vega School at Emeris	Student	Student – Out of Home	Bronze	Vans	Omageza
The University of Johannesburg	Student	Student – Logos and Identity Programmes	Gold	Nelson Mandela Museum	Nelson Mandela Museum – Rebrand
The University of Johannesburg	Student	Student – Logos and Identity Programmes	Silver	Mogale City Municipality	Mogale City – Municipality Rebrand
Cape Town Creative Academy (Pty) Ltd	Student	Student – General Design	Bronze	Our Table	Our Table
Red & Yellow Creative School of Business	Student	Student – General Design	Bronze	N/A	Touch Points
The Open Window	Student	Student – Architecture, Interior Design & Temporary Structures	Bronze	NA	Bamboo Wellness Centre
Vega School at Emeris	Student	Student – Package Design	Bronze	The Morning Shake Out	The Morning Shake Out
Red & Yellow Creative School of Business	Student	Student – Package Design	Bronze	Tastic	Tastic
Red & Yellow Creative School of Business	Student	Student – Package Design	Bronze	Ouma Rooi	Ouma Rooi
Vega School at Emeris	Student	Student – Package Design	Gold	Melrose	Strange Tongues
Vega School at Emeris	Student	Student – Furniture Design	Bronze	The Neura Chair	The Neura Chair
Greenside Design Center College of Design (Pty) Ltd	Student	Student – Furniture Design	Bronze	Knotted	Knotted
The Open Window	Student	Student – Furniture Design	Silver	NA	The Terrace Bar Cart
Vega School at Emeris	Student	Student – Digital Media	Silver	Typd.	Typd, Read your Feed
The Open Window	Student	Student – Digital Media	Silver	NA	Scecho Mobile Application
The Open Window	Student	Student – Digital Media	Bronze	NA	Beefmaster
The Open Window	Student	Student – Digital Crafts	Craft Certificate	NA	Scecho Mobile Application
Red & Yellow Creative School of Business	Student	Student – Live Communications	Silver	A case for her	Make Her Time Visible
Vega School at Emeris	Student	Student – Integrated Campaign	Silver	Whiskas	Catfished
AAA School of Advertising	Student	Student – Integrated Campaign	Silver	HSBC	HSBC Red
Vega School at Emeris	Student	Student – Integrated Campaign	Silver	Twix	Half-Assed
Vega School at Emeris	Student	Student – Integrated Campaign	Silver	Coca-Cola	XOKE
Red & Yellow Creative School of Business	Student	Student – Integrated Campaign	Bronze	A case for her	Make her time visible
The University of Johannesburg	Student	Student – Integrated Campaign	Silver	Checkmate	Checkmate
LePub Johannesburg	Young Creative	Young Creatives	Gold	Sebastian Dupper	Mid Art Director
North-West University	Student	Student – Print & Design Crafts – Illustration	Craft Certificate	ZIGZAG Magazine	Open Wave
The Open Window	Student	Student – Print & Design Crafts – Illustration	Craft Gold	Parra Creative Design	Keep Calm and Go on an Adventure
The Open Window	Student	Student – Print & Design Crafts – Illustration	Craft Gold	Self promotional	Wyrmwick Inn: Hotel for the Monsters & fairytale creatures
Greenside Design Center College of Design (Pty) Ltd	Student	Student – Print & Design Crafts – Typography	Craft Certificate	MYCOTA	MYCOTA Typeface
University of Pretoria	Student	Student – Print & Design Crafts – Typography	Craft Certificate	N/A	Wings Of War – The Story of Cher Ami

Loeries 2026: Joe Public wins Grand Prix as first-night awards honour creative excellence

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