The mere fact that your ad was liked by its audience is not evidence that the ad was in any way effective. Liking is not a measure in anybody’s marketing textbook, of effectiveness. Read more
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media industry. Read more
Preetesh Sewraj is taking over the leadership of the Loeries, Africa and the Middle East’s largest brand communication awards. Read more
The truth be told, awards do not automatically equal success. Campaigns that move consumers to act, do. Read more
With the Cannes Lions behind us and the Loeries ahead of us, it is timely to reflect on a distinctly disturbing report released at the French festival last month by the UK’s Institute of Pra... Read more
The big news coming out of the 2019 APEX Awards last night, was that this year's edition will be its last, being replaced in 2020 by the Effie Awards. Read more
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