Digital signage has become an accepted and necessary marketing and advertising channel across most industries, most notably in retail and Quick-Service Restaurant outlets. Read more
Last year was a good year for the OMC, with more users signing up to use the Road research tool. The body expects this trend to continue in 2020. Read more
The $80 billion African aviation market is one of the most exciting out of home opportunities, with IATA projecting a 5.1% growth in passenger numbers across the region by 2035. Read more
An out of home company born in Cape Town, Tractor Outdoor handles the usual outdoor advertising from billboards, digital out of home networks and transit offerings, but has 'beach media' on... Read more
Growth in social data, mobile data and merging online and offline behaviours has enabled the use of tools and location data understand consumers' movements. Read more
An activation for Aware.org.za conceptualised and created by Riverbed literally stopped traffic on William Nicol Drive in Sandton... Read more
