An activation for Aware.org.za conceptualised and created by Riverbed literally stopped traffic on William Nicol Drive in Sandton... Read more
The Media Online's weekly column delivering news of award wins, entries, competitions and winners in the media industry. Read more
The intelligent interpretation of the big data that CRM systems deliver provide essential human truths and insights to be harnessed and channelled into advertising and media strategies. Read more
At a Primedia Outdoor private seminar earlier this year, Prof John Simpson of the UCT Unilever institute referred to the KFC Add Hope campaign as an example of an initiative that enables cus... Read more
Advances and innovations in technology have given advertisers the tools to create innovative and complex imagery in their creative applications for out of home (OOH) advertising. Nevertheles... Read more
The Cape Town Chamber of Commerce and Industry has complained that a new draft by-law relating to out of home advertising in the city is too complicated, and that it appeared “control freaks... Read more
