The intelligent interpretation of the big data that CRM systems deliver provide essential human truths and insights to be harnessed and channelled into advertising and media strategies. Read more
At a Primedia Outdoor private seminar earlier this year, Prof John Simpson of the UCT Unilever institute referred to the KFC Add Hope campaign as an example of an initiative that enables cus... Read more
Advances and innovations in technology have given advertisers the tools to create innovative and complex imagery in their creative applications for out of home (OOH) advertising. Nevertheles... Read more
The Cape Town Chamber of Commerce and Industry has complained that a new draft by-law relating to out of home advertising in the city is too complicated, and that it appeared “control freaks... Read more
A new type of out of home campaign is sweeping across the medium, ones that don’t focus on pushing a product or service, but that rather inform the general public about societal issues... Read more
Before you start reading this, let me nail my flag firmly to the mast, lest you begin by thinking that it is written by an out of touch Luddite who is unwilling to recognise the operational... Read more