Preetesh Sewraj is taking over the leadership of the Loeries, Africa and the Middle East’s largest brand communication awards. Read more
Understanding our society’s communication issues is the key to addressing many of its problems. Wherever there is human communication, there is also the opportunity to persuade. Read more
Almost every day there’s a new casualty on the brand communications battlefield, with consumers waiting to troll misguided entities that put a foot out of line. Read more
The issue of how brands deepen meaning for consumers by creating Cultural Value is gaining ground among the marketing community. Added Value asked: can we establish some key best-practice pr... Read more
What is the difference between Millennials and Generation Z and why should marketers care? Louise Hefer answers the questions. “Hey Pete, how’s it going? I recently read an article that sai... Read more
The marketing landscape was so simple just 20 years ago. The fast-moving consumer goods (FMCG) industry dominated advertising ad spend with big glossy print ads, expensive TV commercials, an... Read more
