Tag: brand communication

Traditional campaign-based PR is becoming obsolete Brands must adopt an “always-on” communication strategy The 'continuous newsroom' is the new strategic ...

Our industry currently faces a critical challenge: the valuation of marketing efforts based on misleading metrics. We have, for too ...

Early on Sunday morning, as millions of South Africans basked in the babelaas of the whisker-thin victory of the Boks ...

Preetesh Sewraj is taking over the leadership of the Loeries, Africa and the Middle East’s largest brand communication awards.

Understanding our society’s communication issues is the key to addressing many of its problems. Wherever there is human communication, there ...

Almost every day there’s a new casualty on the brand communications battlefield, with consumers waiting to troll misguided entities that ...