Tag: brand communication

Business growth can create inconsistencies in brand identity, messaging and customer experience as teams expand and responsibilities shift. Brand positioning ...

LePub Johannesburg, Joe Public and Darling Films won Grand Prix awards at the second night of the 2026 Loeries in ...

The Loeries presented 144 awards at the first of its 2026 ceremonies, held at Cape Town City Hall on Thursday, ...

Align with human rhythm: Messages are more effective when they match people's routines, energy and attention. Timing drives impact: Relevance ...

Traditional campaign-based PR is becoming obsolete Brands must adopt an “always-on” communication strategy The 'continuous newsroom' is the new strategic ...

Our industry currently faces a critical challenge: the valuation of marketing efforts based on misleading metrics. We have, for too ...