TMOL.live: Heidi Brauer, a marketing maven of note, speaks about parenting a brand. Brauer is the chief marketing officer of Hollard, and former head of marketing at Kulula. She is a Chartered Marketer of South Africa.
“As a mama to my sons, and kinda mama to the people I’ve been lucky enough to mentor over the years, I’ve always stuck by the maxim “do what you love and love what you do”. And boy do I love what I do and what I’ve done. Taking care of brands, growing them, watching people fall in love with them, deeply knowing who they are and what’s best for them, seeing them stumble and knowing who they could do best with in the world is a rewarding job. A lot like parenting, don’t you think?”
We caught up with her to ask her more about brands, branding, and where it’s all going. “The 4Ps and the 4 Cs are complementary, the Ps being more producer centric and the Cs being consumer centric – genius really! It would be a complete oversimplification of the business universe to think one could overtake the other, a dream world of simplicity. However, FTCPOV (From The Customer’s Point Of View) has to be the first point of departure. Always,” she says.
Here, in this video clip, Brauer discusses integrations, and more.
