Barack and Michelle Obama have just signed a partnership deal with Netflix. Reaction has been mixed, with conservatives launching a #BoycottNetflix campaign, while others have come out in st... Read more
With media budgets for brands continuing to shrink, agencies are having to be smart about spending, to maximise ROI for clients. Digital has massive potential. Read more
Mindshare SA’s interim CEO, Zia Namooya, is looking for players in the country’s digital sphere to improve the viewability game. Read more
Brands that tap into current social discussions will win favour with consumers, but they must do so in the right way, otherwise it will seem forced. Read more
With an audience of over 580 000 (past seven day listening, RAM research) Jozi FM can tout itself as the largest community station in South Africa. Read more
The out of home advertising market is showing strong upward signs and companies playing in this space are positioning themselves to take advantage of its popularity. Read more
