The Africa Digital Media conference, held last week, provided some fascinating insights into evolving revenue generation strategies for online media. Read more
Noxolo Mafu is the deputy editor of Cosmopolitan. We find out a bit more about her career to date, her ambitions and the things she just can't live without. Read more
PRESS OFFICE: Shareable social media content is probably the most valuable data any company can have. It means that the content that has been produced for that company has struck a chord and... Read more
A Christmas advertisement for the UK supermarket chain Iceland, which tells the story of a young girl who tries to help a baby orangutan whose home has been destroyed to create palm oil, wil... Read more
The bottom line is there is no data yet to verify how well news publishers manage to convert social media attention to digital subscriptions. Read more
Brands need to step away from their strategy and listen to what their consumers want, which should be based on psychographics, not demographics. Read more