The Interactive Advertising Bureau of South Africa has released it’s anticipated white paper on viewability, a key issue affecting digital advertising. Read more
After her appointment as director of Amplifi South Africa, Celia Collins has been overseeing a significant restructuring of the business. Read more
Governments around the world are concerned about the power that Facebook and Google hold, and are mulling regulations to curb it. Read more
Many years ago there was an outcry in SA about ads interrupting TV programmes. Now this subject is raising its head again, particularly in terms of YouTube, but also with pretty much any onl... Read more
Driven by a new human intelligence unit, The MediaShop is evolving its business strategy around deeper consumer insights and customised campaigns. Read more
Not seeing Africa as a single market, and recognising and embracing the differences between countries, is key to doing successful business on the continent. Read more
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