In 2020 there will be even more emphasis on the insights obtained from big data, and how marketers use these insights to inform decisions, actions and strategy at large. Read more
Publishing platforms that keep readers’ attention offer an increasingly rare opportunity for advertisers to communicate effectively without the constant swirl of distraction bombarding consu... Read more
Following his departure from SuperSport, Robert Marawa set out to start his own media venture, leading to the creation of online TV platform Marawa TV. Read more
At 15:00 this afternoon, DJ Fresh kicks off his brand new show, Fresh on 947, on Primedia Broadcasting’s 947 radio station. His debut has been highly publicised and eagerly anticipated... Read more
The Interactive Advertising Bureau of South Africa has released it’s anticipated white paper on viewability, a key issue affecting digital advertising. Read more
After her appointment as director of Amplifi South Africa, Celia Collins has been overseeing a significant restructuring of the business. Read more
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