Leveraging video in the media mix
The use of video in digital marketing is exploding. ComScore estimates that 84% of the US population now consumes video ...
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Tag: video
Briefly… Heavy Chef gives video voice to speakers
Heavy Chef has released videos of speakers at its recent educational event, themed The Digital State of the Nation. The ...
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TV ad spend will grow, and grow and grow…
TV DEBRIEF: TV ad spend in the US will grow more each year for the next five years than digital ...
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Briefly… Getaway launches content-sharing project
Taking reader-generated content and consumer engagement once step further, Getaway has launched a video competition that will see the winner ...
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News media: RIP the written word?
It is interesting to see that even on the websites of radio and television stations, the written word remains dominant. ...
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Engaging the senses in video mode
In part four of his series - Five steps to achieving viral reach on mobile - Ryan Gandalf van Jaarsveld says ...
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