I remember having a conversation with an old business partner six years ago about the future of on-demand streaming media – specifically, the ability to watch TV online by connecting to the internet thanks to companies such as Netflix. We marvelled over how this new ability to choose what you want to watch when you […] Read more
In part four of his series – Five steps to achieving viral reach on mobile – Ryan Gandalf van Jaarsveld says video is vital, vital enough to make “keyboard cat fall of his chair (if he was still alive today)”. I love video, it’s such a simple media to share and it engages so many senses. […] Read more
When we receive a brief and the client wants to achieve viral reach, we know that the one sure way to tell if we are doing our job is if the client has that look in their eyes that says they’re scared. It’s rare for the client to move ahead regardless. In the third of […] Read more
What is viral reach? I see viral reach as a piece of content that’s passed on from one person to the next because they see some kind of value in it or have been entertained by it and want to share it with someone whose opinion they care about. People who send on viral content […] Read more
I remember three years ago standing in my lounge chatting to a friend of mine who works at an advertising agency. She was telling me about how they build brands for Revlon. The fragrance analysts, or whatever you call them, come up with something that smells great and lives in a small glass bottle filed […] Read more
