The future of newspapers is community. From a marketing point of view – finely targeted communities. I think these small newspapers are going to be around for a long, long time. Read more
It should be possible to extrapolate subscriber data into product or service interests. And then to create strategic alliances with suppliers in order to be able to offer subscribers goods and services. Read more
I am not suggesting for a minute that the mass media should simply stop worrying about lying and divisive world leaders – in fact they should redouble their efforts to expose them. Read more
The SABC is a gold mine. Management just needs to find out fast where to dig sustainable shafts instead of wandering around like children on a beach with their buckets and spades, making pointless little holes in the sand. Read more
Did the press pay too much attention to political leaders on the lunatic fringe this past election season? It’s an interesting dilemma as there is no doubt they certainly provide colourful interview material. Read more
Sanef vs EFF: There can be no winners
The outcome of the litigation by South African National Editors Forum (Sanef) against the Economic Freedom Fighters (EFF) is utterly irrelevant. Read more