While media in Africa generally continues to battle with a shrinking advertising pool, increasing competition and state-owned media having to be bailed out with increasing regularity, there have been some marketing successes. Read more
Like most of my peers in the marketing industry, I get inventors and clever thinkers contacting me with something new they have developed. Read more
I was listening to afternoon drive-time earlier this week on CapeTalk Radio and the stand-in presenter opened with a 10-minute long rant about the price of tomatoes and how that affected him. It was all me, me, me … Read more
Today is the day the SABC transitions into its “new fit-for-purpose purpose structure”, as the public broadcaster promised when it issued a release on the finalisation of its retrenchment process. The SABC board is believed to have endorsed far-reaching proposals to put the broadcaster back onto a sound financial footing and to bring an end […] Read more
The advertising industry shouldn’t be complaining to the regulators about what they feel is the consumer being overly offended. They need to talk to the media. To use their ad buying power to get the media off their lazy arses and not to accept ARB advertising bans without question. Read more
Whenever a major retail brand does something incredibly stupid, I am contacted by the business media with the question: “Does this mean the death of the brand?” My answer is always an emphatic “no”. Controversy very rarely kills brands. Read more
