It is always sad to see a newspaper shut down, but this is an exception. The New Age was never a newspaper. It was a monumental fraud in every possible sense. Read more
Today’s newspapers, all struggling for survival, could certainly take a few pointers from the golden days of Springbok Radio. Its magic potion was called 'continuity'. Read more
The old 'Keep It Simple Stupid', or 'KISS', adage still most certainly applies to TV advertising and in fact pretty much to all media. Read more
Columnist Chris Moerdyk is in New York for the next month. In his second piece from the Big Apple, he has found there's a space for the 30-sec TV commercial in the US. Read more
Columnist Chris Moerdyk is in New York for the next month. In his first piece from the Big Apple, he ponders on a terrifying future for mass media... Read more
Finding the most efficient way to ‘advertise’ these days is challenging. It does, however, start with an important first step, which is to simply stop using the word ‘advertising’. Read more