Heavy Chef has released videos of speakers at its recent educational event, themed The Digital State of the Nation. The event took place at the GIBS Campus in Sandton and was attended by around 200 digital marketing enthusiasts, bloggers, entrepreneurs and industry leaders.
Presenting their opinions on the status of digital media in the fields of marketing, advertising and communications, were industry leaders, Justin McCarthy (TBWA), Alan Morrissey (Effective Measure) and Arthur Goldstuck (World Wide Worx).
The video coverage of each speaker’s presentation is now live on the Heavy Chef website. Each video has been tailored to encompass the speakers’ most compelling insights with full screen views of their statistics, graphs and slides.
McCarthy informed us just as much as he entertained us with his no-nonsense approach to digital. His presentation brought the picture of digital media into the unique South African context. For marketers, it’s about realising that digital and traditional media are both necessary in getting brand messages across effectively.
Morrissey cast an optimistic eye on South Africa’s digital landscape, pointing to the fact that it’s the third fastest growing internet population in the world. Consulting an array of graphs, he pointed to the reality of sustainable market growth in this thriving arena.
Goldstuck commented on the ever-increasing growth of smartphone usage in South Africa. With Android continuing to lead the pack in this key emerging market, Goldstuck presented some strong viewpoints on the correlation between the growth of the local internet economy and the price of data.
As an initiative of World Wide Creative, the Heavy Chef brand is a platform for practical learning – where South Africa’s digital community collaborates, shares ideas and discusses the latest web marketing news.
