Andre Martin loves to solve problems. Before completing a marketing Ph.D. at the Kenan-Flagler Business School at the University of North Carolina, he worked for Xerox and defense contractor SRC Inc. for 15 years as a software engineer and program manager. He holds a bachelor’s degree in computer science and a master’s degree in electrical engineering. His passion for problem-solving, software training, and industry experience positions him to answer business questions using novel machine-learning techniques. His quantitative marketing strategy research has real-world implications and focuses on the downstream effects of firm communication. Substantively his research focuses on marketing strategy around privacy and the marketing-finance interface. Methodologically his interests lie in time series and panel data analysis, NLP (natural language processing), and machine learning.