As CEO of 25AM (formerly Acceleration Media), Andre leads the company's expansion in South Africa's fast-growing digital marketing and advertising space.

Andre was appointed to his current role following the acquisition of a 50%-stake in Acceleration Media by Times Media Limited subsidiary, Amorphous.

With a background in sales, business development, operations, and management, Andre brings entrepreneurial flair and a passion for media to the business. He also has a 360-degree understanding of the marketing and media landscape, having worked for traditional and digital publishers and agencies in a career that has spanned 25 years.