Andrea Rademeyer is the CEO and founder of Ask Afrika. She did her Masters thesis on the role of research in modern business. Andrea is very much part of the history of Ask Afrika. She started the company 18 years ago as a one-woman show and, with exceptional brilliance, vision, creativity, and tenacity, built the company to a research and marketing organization that operates in Southern Africa for both local and global companies. She established the Ask Afrika Orange Index® -- a benchmark that measures service excellence in industry, and the Ask Afrika Trust Barometer®, another benchmark against which company directors vote for the most reputable companies, and their peers for the most trusted CEOs in various fields in business.