Prof. Benjamin Voyer is L’Oréal Professor of Creativity Marketing, ESCP Europe, and Visiting Fellow, Social Psychology Department, London School of Economics (LSE). He is the European Academic Director of ESCP Europe’s BSc in Management programme. Prof. Voyer received a PhD in Social Psychology from the London School of Economics and Political Science, and a doctorate of science in management (DSc / Habilitation à Diriger des Recherches) from the Sorbonne University in Paris. Before this, he studied marketing at HEC Paris and the London Business School. He is also a chartered psychologist in the UK (CPsychol), a chartered scientist (CSci), a chartered marketer (MCIM), Associate Fellow of the British Psychological Society (AFBPsS) and Fellow of the Royal Society of Arts (FRSA).