Benoit Cacheux is global chief digital officer at Zenith. He is responsible for helping define global clients’ acceleration plans when it comes to advertising in the digital age. Cacheux’s focus ranges from building the right data and technological capabilities through to delivering new operational models for media activation, with the objective of driving superior growth for global organisations from a range of sectors such as FMCG, pharma, automotive, appliances, luxury, eyewear and beauty. He’s passionate about the latest ways of driving commerce, and innovation in marketing related to machine learning and blockchain.