Bill joined the advertising agency Rightford Searle - Tripp and Makin in 1979 as Business director on the Volkswagen account. He was part of the team responsible for the iconic VW advertising spanning the 80’s and early 90’s. He became a Director of the Agency in 1982.
In 1993 Volkswagen of SA offered Bill the head of Sales and Marketing opportunity. It was an interesting transition from the Agency to the Corporate world of a multi-national. In 2013 he was appointed to the Board of Management of VW SA responsible for Corporate and Internal Communication including the reputational management of the South African operation.
Bill retired from VW of SA in 2011 and then moved back to C.T. He joined then fledgling Communications Agency M&C Saatchi Abel as an Executive Consultant - a role he continues to fulfil today. He has witnessed M&C SA grow into one of the leading communication agency groups on the Continent.
In 2017 he joined the Board of the South African College of Applied Psychology (SACAP) as a Non – Executive Director. He mentors members of the SACAP leadership team.
