Bob Hoffman is a writer, speaker and partner in Type A Group which advises agencies, marketers, and media. The Wall Street Journal calls Bob “Caustic yet truthful” and Time, Inc calls him “fabulously irreverent.” Bob has been the ceo of two independent ad agencies and the US operation of an international agency. He is author of the popular “Ad Contrarian” blog and has written several books including “101 Contrarian Ideas About Advertising” which became Amazon’s #1 selling advertising book. Bob has created advertising for McDonald’s, Toyota, Pepsico, Bank of America, Nestle, and more companies than he cares to think about.