The gradual shift from age and gender to audiences
Most of the world’s largest marketers focus on age and gender when they plan and buy media. This is especially...
Brian Wieser
BRIAN WIESER is global president of business intelligence at GroupM, tasked with driving and expanding GroupM’s thought leadership practice. He collaborates with GroupM’s agencies and WPP’s broader network to gather, analyse and distribute actionable marketplace intelligence that gives clients insights on markets, audiences, partners and platforms, and supply and demand dynamics.
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