Cameron McNaughton is media manager of Elastic Media Africa. EMA enables brands and agencies to plan and buy online advertising space. The platform uses a real-world algorithm which blends available ad space with the desired target audience reach, frequency, price, budget and asset spread to optimise an online media plan. It works on the premise of that the higher your Gross Point Rating, the better your campaign. Visit their site at www.elasticmediaafrica.com.
@amorphousmedia