My career spans over 20 years at various agencies throughout South Africa.

I’ve worked on many brands across different categories from VW, Nissan, BMW,
to Liberty, Standard Bank, Jameson, Castle Lager, DStv and more; I even launched
a telecommunications company during a brief stint in the middle-east.

I still believe in the transformative power of the idea, no matter the medium
and that advertising can play a more pivotal role in society than just ticking boxes
or satisfying focus groups.

My work has been acknowledged at all major local and international awards shows.

I’m proud to be a Pirate at TBWA Hunt Lascaris, Johannesburg.