While digital growth in South Africa is now all pervasive, TV remains the ultimate reach builder. Attending the Future of TV advertising conference held in London late last year (Dec 2016), it became clear that clients and media agencies – Unilever, Group M, OMD, Publicis, Dentsu Aegis, among others – agreed that traditional TV remains […] Read more
Is the future of television in question? DStv Media Sales CEO Chris Hitchings studies recent research and concludes it certainly is not. “TV is becoming the cockroach of the internet apocalypse… whatever the internet revolution throws at it, TV survives and survives and survives. Its resilience is conspicuous at a time of turbulent change,” says […] Read more
