Claire Herman has just over 20 years’ experience in media and advertising, and is currently the Media Operations Manager at The Media Shop. Most of her career has been spent on the media agency side of things, apart from three years as Media Director at Millward Brown, conducting research studies that proved advertising effectiveness and ROI. She is very passionate about the media landscape and developing media strategies that are based on solid consumer insights. Over the years she has developed media strategies for a broad spectrum of clients, spanning diverse product categories and across many different target markets. She believes that creativity, innovation and digital integration are crucial to any communications strategy – in today’s fragmented and cluttered world you need to be able to stand out and be noticed as part of a seamless communications experience. She has also been involved in helping to develop and grow the strategic skills within the agencies that she has worked for and have a passion for training and mentoring young media talent.