A content marketing campaign is one element of a business that doesn’t have to be put to bed during the silly season. By mid-November the panic is palpable. Less than a month to go before Jo’burg closes down. Small business owners (those who are not in retail or the hospitality industry) have to find some way […] Read more
Have you got your head around the buzz about content marketing yet? It took me a while. The urgent calls for social media marketing, repurposed content, online, below the line, SEO content, block-buster blogging and so forth can be bewildering. My aha! moment came from Doug Leather, Jo’burg-based international consultant on customer-centric business models. The […] Read more
