South African companies that regularly communicate and interact with their customers by email should introduce digital signatures to their bulk messages in order to authenticate them to their intended recipients, writes Cordell Brewer. It’s something that I stress to clients, especially in light of the recent warning by the South African Banking Risk Information Centre […] Read more
In today’s world, e-mail is one of the most commonly used business tools, in a wide variety of communications, particularly in marketing campaigns. But e-mail campaigns suffer because of an inability to be sure of their impact. Traditionally it has been difficult to tell whether the campaign has reached the right people or whether they […] Read more
