ean Dicks has been part of the RamsayMedia team for 14 years. Apart from his role as associate publisher and marketing manager of RamsayMedia Automotive, he is one of the company’s digital pioneers and the driving force behind the division’s social media and mobile strategy. His unconventional approach to marketing and communications saw him adopt social media as a platform for disseminating content and building brand awareness and audiences before it became the norm. He also established and runs Brandwidth, RamsayMedia’s internal marketing ideas forum.
I asked a colleague the other day, “What is Foursquare?” and his answer was 16! Great sense of humour I said, that answer should make you our honouree mayor. For the uninitiated, Foursquare is a location-based social networking site where users earn points and sometimes badges for “checking in” at venues using their mobiles. The […] Read more