One of the trends gaining traction within marketing circles worldwide is ‘brands with a purpose’. Deborah Usher looks at how this is playing out. Ideally all brands should be borne from what consumers need, so this isn’t a new concept. For decades Nike has been ‘inspiring the athletes in all of us’, Google has been […] Read more
Television entertains us, informs us, inspires us and accompanies us everywhere we go. It is a fundamental part of almost everyone’s lives in one way or another, and is so woven into the fabric of our lives that it is often taken for granted, says Deborah Usher. Much like electricity, if it wasn’t there, we […] Read more
Are you keeping track of a potential revolution called ‘big data’? Internationally, everyone is talking about big data and there is a distinct possibility that it will change the world. Basically, big data refers to our ability to collect and analyse the vast amounts of data we are generating in the world. The ability to […] Read more
