Dina Khalifa is an experienced academic in the areas of luxury branding and marketing with more than 10 years of teaching experience in both the UK and Egypt. She has a PhD in luxury brand marketing with a focus on consumer responses to identity threats and social exclusion. She has supervised master and PhD dissertations on various topics such as status, envy and inequalities, the meaning and significance of the Hijab identity in the age of Islamophobia and the impact of influencer marketing on luxury consumption and consumer well-being.

Paurav Shukla is the Professor of Marketing at Southampton Business School, University of Southampton, UK. His research interests include cross-cultural marketing, comparative consumer behaviour, and marketing in emerging markets with a particular focus on luxury brands.