Elton Ollerhead is the Managing Director at Mediamark (previously known as Radmark and Digitalmark). His career marks a successful track record of business development, media sales and commercialisation within digital advertising channels for various multi-national companies (media owners, data and retail). He is passionate about developing and delivering targeted, innovative and effective multi-channel advertising opportunities for advertisers that grow their brands and business. With his significant understanding of consumer data and insights, even prior to his arrival, Ollerhead hopes to take Mediamark to new heights of understanding its customers and their audiences better.