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Elton Ollerhead is the Managing Director at Mediamark (previously known as Radmark and Digitalmark). His career marks a successful track record of business development, media sales and commercialisation within digital advertising channels for various multi-national companies (media owners, data and retail). He is passionate about developing and delivering targeted, innovative and effective multi-channel advertising opportunities for advertisers that grow their brands and business. With his significant understanding of consumer data and insights, even prior to his arrival, Ollerhead hopes to take Mediamark to new heights of understanding its customers and their audiences better.
‘Convergence’ might sound like a buzzword, but it is a real trend that is changing South Africa’s media and marketing...
Convergence is the way of today and there is no getting away from it. ‘Convergence’ might sound like a buzzword,...
Having recently arrived in Johannesburg from London I have to say that South Africa has very well-established radio stations and...
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