Elzette Boucher-Krüger is content manager at OFM. It is owned by African Media Entertainment, a vibrant media company with two core focus areas. On the one side are its valuable radio assets, and on the other a rich portfolio of digital media services, publishing and business broadcasting assets.
Movie buffs are sure to remember the line, “If you build it, they will come” from Kevin Costner’s 1989 Field of Dreams, or the later reference in the iconic 1993 Wayne’s World 2, “If you book them, they will come”. However, many would agree that these so-called ‘spray-and-pray’ tactics are best left confined to the […] Read more