Eric Zeng Articles 1

I am a PhD candidate in the Paul G. Allen School of Computer Science & Engineering at the University of Washington, where I am fortunate to be advised by Professor Franzi Roesner. My research interests are broadly in computer security and privacy, with a focus on usable security and privacy and web measurement. My current research addresses security, privacy, and UX issues in online advertising, such as deceptive and misleading ads for online scams, content farms, and affiliate marketing. My recent work in this space investigated misleading political ads during the 2020 elections, such as ads disguised as polls and sensationalist political clickbait articles. My previous work in usable security and privacy focuses on identifying users' security and privacy needs and concerns in emerging technologies, such as smart homes and encrypted email.