Farhaanah Van Heerden is the Head of Social & Influencer at Essencemediacom, a subsidiary of Group M and WPP Global. She is a member of the IAB South Africa Influencer Marketing Committee. With more than a decade of experience in the social media marketing industry, Farhaanah currently leads the agency’s creative social media, community management and influencer campaign management teams. Before joining Essencemediacom, Farhaanah worked at various other specialist marketing agencies and ran a freelancing service. Her expertise lies in influencer marketing, digital and social media content, strategy and reporting, and people and community management.