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Germari started her career in digital in 2010 after completing a degree in BA Communications (Graphic Design) at the North-West University. Immediately thrown into the practice of User Centered Design as a junior digital designer at Origin Interactive, she left print design behind and never looked back. She played the role of UI and UX designer for 3 years before focussing on UX alone. Having been mentored by some of the best in the UX business, she was a User Experience designer at Hellocomputer for more than a year, where she has designed and defined solutions for retail, automotive, logistical and financial clients alike. Since joining VML in 2015, her project count includes: brochure websites, transactional prototyping, various self-service solutions, retail form applications, and campaign sites, e-Commerce, strategic consultation and ideation, to name a few. All the while she manages a team of UX designers and does her part to contribute the mentorship of new UX'ers.
We’re beginning to come to terms with the fact that the world has irretrievably altered. As brands try to make...
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