Graham van der Merwe is the Digital Marketing Manager at Outdoorphoto. His main focus is to meet business goals through strategic marketing campaigns that involve constant data analysis and trend watching. In-between, he also takes photographs and in 2017 his black-and-white film collection showcased at the Millennials - An Instagram Exhibition by the FotoZA Fine Art Photographic Gallery. After hours, he enjoys sports shooting and cycling, having completed the annual Cape Town Cycle Tour since 2011.