Seven days on social media: Water, water everywhere (with video)
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Marketing budgets face tougher value-for-money test in 2027
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Developer or co-developer of measurement systems for marketing research including: The Conversion Modeltm; Brand Value Creator; Connections; True Customer View; new ConversionModel (2012). Also co-developer of the Intellection Reporting Platform
Specialties:The psychology of commitment and conversion, brand image formation, the neuropsychology of branding.
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