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Jarred Mailer-Lyons
Lead Digital Strategist at The Media Shop
Johannesburg Area, South AfricaMarketing and Advertising
My true passion lies in digital media strategy and believe that crafting successful media strategies that integrate to create a 360 approach is an absolute balance of science and art, rigorous analysis and identification of gaps, trends and past performance as well as the inspiration to make a difference and really stand out from the clutter.
The Media Online is the definitive online point of reference for South Africa’s media industry offering relevant, focused and topical news on the media sector. We deliver up-to-date industry insights, guest columns, case studies, content from local and global contributors, news, views and interviews on a daily basis as well as providing an online home for The Media magazine’s content, which is posted on a monthly basis.
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