Jocelyn Newmarch is an independent communications practitioner and business writer. She is originally from Cape Town, but has lived in Joburg for the last nine years. She has recently come to terms with her belief in capitalism, but still thinks bankers can be caring too. Jocelyn is particularly interested in sustainability, renewable energy, zero-waste, and other green initiatives. Having spent most of her career in newspapers, she is at last getting to grips with the social media revolution. Follow her on Twitter: @josinjozi