Jochen is the Head of Business Partnerships for Consumer Brands at TikTok covering the MENA region. He leads a team that works with advertisers and partners across key industries such as Consumer Packaged Goods (CPG), Tech, F&B, Automotive, and Luxury.
An accomplished business leader, Jochen has over 15 years of multinational experience in the region, and has worked with clients across multiple industries, advising them on their marketing and digital transformation challenges.