Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute (a division of Z Squared Media, a 2012 Inc. 500 Company), which includes the largest in-person content marketing event, Content Marketing World as well as Chief Content Officer magazine, the leading magazine for content marketers. He is also co-author of Get Content Get Customers (McGraw-Hill), recognized as THE handbook for content marketing, as well as Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand.