The great advertising divorce
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Prof. John Oliver is an experienced academic who has published in international media and business journals. He has a successful track record of delivering world class instrumental impact from his research. Most recently his research on the impact of crisis events on the levels of innovation and corporate financial performance influenced the UK Govts new ‘Build Back Better: our plan for growth’ and the Business, Energy and Industrial Strategy Committee's new 'Innovation Strategy’ which aims to incorporate long-term strategies that centre on business investment that drives innovation in the UK economy.
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