Dissecting the LSM 7-10 market
May 17, 2023
WATCH: Chasing the Sun 2 spoof goes viral
March 22, 2024
The importance of jury duty
April 23, 2024
Identified: FMCG marketing’s AI revolution
April 23, 2024
How to make it in Africa
April 23, 2024
SVP Global Brand Director, Media, at Millward Brown.
February 2011 – Present (4 years 1 month)
To provide expert media and technical consultancy to help Millward Brown build their media tools and approaches
To help Client Service teams work confidently with our offer and build trusted advisor status with our clients
To develop tools and approaches to meet emergent business needs of clients in order to open up new revenue streams.
To keep MB ahead in the media space, including both traditional and new media opportunities
The question of how we measure advertising success is not new.Whether it is about an immediate response, building long-term brand...
Advertising is most successful when it is designed to achieve a specific task, but the battle of media belief systems...
The Media Online is the definitive online point of reference for South Africa’s media industry offering relevant, focused and topical news on the media sector. We deliver up-to-date industry insights, guest columns, case studies, content from local and global contributors, news, views and interviews on a daily basis as well as providing an online home for The Media magazine’s content, which is posted on a monthly basis.
Editor: Glenda Nevill
glenda.nevill@cybersmart.co.za
Sales and Advertising:
Tarin-Lee Watts
wattst@arena.africa
Download our rate card
Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd