John-William is a Client Manager at Millward Brown. Having joined Millward Brown in 2012, he has worked across a diverse set of industries, helping clients to achieve excellence in their given fields. He has several years of research experience with growing experience in more cutting-edge research technologies, such as mobile data collection methodologies and neuro-sciences techniques.
More recently he has worked with extensive mobile datasets helping to adapt and refine the technology and approach in the African market to allow for more effective data collection and quality.
John-William holds an MBA degree from the Gordon Institute of Business Science, where he focused on understanding the effectiveness of different predictive market formats and the implications for business strategy.