With a renewed focus on transparency and trust, there is no better time for JICs reassert their authority and we agreed, as custodians that we need to promote the importance of oversight on media audience measurement Read more
Digital literacy and digital access needs to be met with strong digital intelligence training and development, to ensure our children understand the risks. Read more
The question is, how can we talk benefits of 4IR if we are leaving half of South Africa behind, in particular our youth for whom access to internet can create education, training and job opportunities? Read more
[COMMENT] Professional definition is ‘of, relating to, or characteristic of a profession’. Courtesy definition is ‘courteous – polite, respectful, or considerate in manner’. Combined definition is ‘a philosophy of particular professional behaviour or etiquette which is extended between members of the same profession’. I’ve been in the media industry for most of my career, which began at the dawn […... Read more
The media industry is evolving, with new challenges and opportunities, but at its core it is about stories. As we move forward there is a comfort in celebrating those channels that have delivered accurate content, time and time again. Read more
In keeping with the trend of ‘snackable content’ IAB SA CEO, Josephine Buys, gives us lightning speed highlights of the common themes and quotes from the recent IABMIXX held in New York. The 2016 IABMIXX, themed ‘Advertising’s new world order’ saw marketers, advertising executives, publishers, and ad technologists come together to share insights about the reinvention […] Read more
