Josephine Buys Articles 14

Josephine Buys is CEO of the Publisher Research Council. Media and marketing pioneer Buys, who is the former and founding CEO of IAB (Interactive Advertising Bureau) South Africa, is now the CEO fort The Publisher Research Council. Buys' diverse career has placed her at the forefront of embracing media in a variety of industries [and platforms], from publishing and entertainment, to agencies and the public sector. Her experience spans sales, marketing, brand development and e-commerce. In each instance of her career she has set herself apart with her strategic intuition and infectious energy, helping organisations to affect real and lasting change in the marketing and advertising sector. // // // // // (note to self to update this!) //

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