Josephine Buys is CEO of the Publisher Research Council.
Media and marketing pioneer Buys, who is the former and founding CEO of IAB (Interactive Advertising Bureau) South Africa, is now the CEO fort The Publisher Research Council.
Buys' diverse career has placed her at the forefront of embracing media in a variety of industries [and platforms], from publishing and entertainment, to agencies and the public sector. Her experience spans sales, marketing, brand development and e-commerce. In each instance of her career she has set herself apart with her strategic intuition and infectious energy, helping organisations to affect real and lasting change in the marketing and advertising sector.
https://www.linkedin.com/company/18100063/admin/ (note to self to update this!)
The media industry is evolving, with new challenges and opportunities, but at its core it is about stories. As we move forward there is a comfort in celebrating those channels that have delivered accurate content, time and time again. Read more
In keeping with the trend of ‘snackable content’ IAB SA CEO, Josephine Buys, gives us lightning speed highlights of the common themes and quotes from the recent IABMIXX held in New York. The 2016 IABMIXX, themed ‘Advertising’s new world order’ saw marketers, advertising executives, publishers, and ad technologists come together to share insights about the reinvention […] Read more
At a time when traditional methods of publishing are undergoing rapid change, digital allows new opportunities to connect with readers and consumers. However, audiences are no longer a given. Publishers and advertisers need to meticulously tailor their content to survive in the cutthroat media terrain. Disruption in our industry is the norm The internet is maturing […] Read more