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Kani Rajuili is research director at Foshizi, a specialist mass market company providing Market Research & Strategy services. It is based in Joburg South Africa with presence in SADC, West Africa and East Africa.
For over 15 years we established a niche in the market as being amongst the few consumer insight companies that’s in touch and in the forefront. Our clients delight in doing business with us because we offer them “The So What” end-to-end solutions into previously uncharted territories Beyond Research to strategy and implementation.
Our ground-breaking work can be summarized by the strategic output work we have done for clients like Nando’s, MultiChoice, Tiger Brands, Builders Warehouse, Toyota, DStv Media, Flash Mobile, Virgin Active and lots more.
This consumer research report delves into the various challenges facing consumers at the bottom of the pyramid, within the context...
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