Monique Claassen, Nathalie Botha & Daren Poole Articles 1

Head of Kantar’s Media & Digital Practice in South Africa, Monique Claassen’s knowledge of complex media projects coupled with her insatiable appetite for digital trends maximises clients’ media investment decisions. As Kantar’s director of creative development, Natalie Botha works with marketers and agencies to create effective and impactful advertising that leaves a lasting impression and delivers strong ROI for brands. As global head of creative, Daren Poole is responsible for Kantar’s creative development and testing solutions, as well as thought leadership based on his extensive experience in optimising creative content with data.